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Akash Kumar · akashshivanand

I makecomplicatedproducts simple.

Product designer, nine years. I designed across Tata Neu, one of India's largest super apps, and now design government services used by millions of Indians.

Akash laughing during a mentoring conversation at a cafe

What I believe

Every screen quietly chooses its users. If a form needs fast internet, perfect English and ten taps, it has decided that people without those don't matter. Most teams never notice they made that choice. I make it on purpose, so the answer is everyone.

Said shorterThe interface decides who a product is actually for.

Why that is a decision and not a style

The work

Tata Neu

2020 to 2025 · consumer scale

I designed almost every screen of the super app, then built its design system: the shared kit of parts that keeps every screen looking and working like one product. It powered a major relaunch, then grew into food delivery, fashion, grocery and festival seasons.

3.8 → 4.2Google Play rating across the relaunch my design system shipped with
Read the Tata Neu case study

National public services

2025 to present · nation scale

I now take many separate government platforms and turn them into one simple system that works for everyone: old phones, weak networks, people with little practice online. I cannot name the client. The work asks for that. The named work above is why you can believe this line.

Many of these users are going online for the first time in their lives. So the error screen gets designed first, not last.
Read the National public services case study
See all work

Proof

Talk is easy. So this site follows its own rule: it is small, it is fast, and it works on a cheap phone with bad internet.

See it for yourself. View this site as:

You are seeing the standard view. Custom fonts, photos and gentle motion, all kept light on purpose.

Akash Kumar, warm monochrome portrait against a marble wall

The person

Engineer by training, designer by instinct since I was fourteen. Consumer work taught me how dozens of services become one screen people keep coming back to. Government work taught me how a form must behave for someone using the internet for the first time. Most careers teach one of those. I got both.

Working with me looks like this: I build design systems, untangle confusing flows, and turn sprawling products into one simple system. I say no to work that is only about making things look nice.

His friendly and approachable style made the session enjoyable, and his expertise was evident in delivering clear, practical insights.Aman · mentoring session on Topmate, rated 5 out of 5
I'm really grateful for the valuable insights and advice you provided. I highly recommend Akash to anyone seeking direction.Kapil Kumar · mentoring session on Topmate, rated 5 out of 5

Have a complicated product?
Tell me about it.

The work I take on is design systems, and the untangling of products that have grown into a sprawl. If your screens decide whether someone gets their money or gets locked out, that is my kind of problem. I do not take work that is only about making things look nice.

Tell me about the product

Goes straight to my inbox. I do not run a mailing list.

What I take on, and what I turn downMessage me on LinkedInBook a mentoring session